Internet Retailer: Cover Story: What’s Next
Cover Story: What’s Next
Mar. 1, 2009 A shopper stares fully engaged with the screen on her mobile phone, intrigued by the antics of a character on her favorite TV show. Read the full article here.
Internet Retailer: For Zappos, the next trend is more customized pages for customers
For Zappos, the next trend is more customized pages for customers
Feb. 12, 2009 Zappos.com, which surpassed $1 billion in gross merchandise sales last year after a decade of building a reputation for customer service, plans to fuel the next stage of its growth by offering web pages that customers can customize to their preferences, the retailer says. “People now say ‘Wow’ about ... Read the full article here
Internet Retailer: Apparel & Accessories - Sophisticated or shocking, these retailers nail a niche
Great expectations
December 2008 - Zappos.com staked out a position as one of the web’s leading shoe retailers by making a habit of spoiling shoe shoppers with broad product selection, fast delivery, and free shipping and returns. The online-only retailer is seeking to live up to the high expectations it’s created as it adds more products, including apparel, handbags, sunglasses and other accessories, to its shoe lines. Extending its product line is a next step for Zappos, and crucial to the company’s overall strategy, says Brian Kalma, director of user experience. Read the full article here.
Internet Retailer: Attracting Shoppers
Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted
October 2008 - By Bill Siwicki
When it comes to online display ads, CyberDefender Corp. aims to be a chameleon. The e-retailer of anti-virus, anti-spyware and other software doesn’t want to be flashy, or Flashy. It wants to blend into web pages—not just visually, but contextually. Its goal is to make its ads look like they belong. Read the full article here.
Internet Retailer: Incorporating video in a display ad helps Zappos tell a richer story
Incorporating video in a display ad helps Zappos tell a richer story
July 17, 2008 - Static online display ads convey a simple message. Display ads that incorporate Flash animation are designed to catch people’s eyes and communicate more than just a text-oriented message. Including video within a display ad, however, enables retailers to tell a much more extensive story. Read the full article here.
