Great expectations
December 2008 - Zappos.com staked out a position as one of the web’s leading shoe retailers by making a habit of spoiling shoe shoppers with broad product selection, fast delivery, and free shipping and returns. The online-only retailer is seeking to live up to the high expectations it’s created as it adds more products, including apparel, handbags, sunglasses and other accessories, to its shoe lines. Extending its product line is a next step for Zappos, and crucial to the company’s overall strategy, says Brian Kalma, director of user experience. Read the full article here.